Here we go again, another article about the death of blogging. These posts come around more regularly than news announcing that red wine is good for you and that sharks have been spotted off the English coast.
The headlines are usually the same. Google is suppressing organic search to boost advertising. So instead of frequent, short articles, you should be building up your newsletter email list, lead magnet content, or evergreen long-form articles.
Read MoreSo, to set the scene. I am an experienced Marketing Professional with over 20 years of experience in Strategic and Tactical marketing BUT I took a career break to have my 3 wonderful and slightly bonkers children. In the space of 4-5 years, the way in which businesses now reach out to potential clients has gone social in a VERY big way.
Social Media is this huge, big, daunting black hole in which all of us who are looking for business need to jump in and get involved. Even if we're not sure how to, or when to, we just somehow know we are supposed to. It's like watching a ship that has sailed and then realising you're not actually on it! You may have made it to the dock but you find yourself waving and frantically shouting "wait for me". But is it too late? No, not by a long shot. The digital world is only just getting started. The social media aspect of digital marketing is an embryo when it comes to its potential. However, what it won't do is stop or slow down for you and your business.
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