Here we go again, another article about the death of blogging. These posts come around more regularly than news announcing that red wine is good for you and that sharks have been spotted off the English coast.
The headlines are usually the same. Google is suppressing organic search to boost advertising. So instead of frequent, short articles, you should be building up your newsletter email list, lead magnet content, or evergreen long-form articles.
Read MoreA hit song reveals much about the importance of the demo, the draft, and why less is nearly always more.
What can we learn about copywriting from songwriting? Quite a lot it turns out. Songwriters suffer from the same pressures as writers. Ideas are blocked. The first draft is always ropey. The temptation to add superfluous ingredients is hard to resist.
Exhibit A: Losing My Religion. In the REM episode of Song Exploder (Netflix), the band discuss their most famous song including a clip where Michael Stipe’s face sinks as he listens to an early demo. Peter Buck, the guitarist, is much more phlegmatic. He doesn’t care. He knows that the sketch of a song is a crucial step on the journey to the polished, broadcast recording.
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